Fighting Six

Jim wrote a good post about designers thinking they can copywrite: http://www.storiesthatsell.co.uk/blog/2012/07/why-designers-need-copywriters-a-cautionary-tale/ @ markmapstone Hi Mark, your reply is live...many thanks — Jim O'Connor (@whitecottage1) August 29, 2012 Here's my reply: A great tale Jim. The problem is: - crappy designers thinking they can to do it all (badly) - crappy designers not even knowing that copywriters should be doing it - crappy designers not budgeting a copywriter into the project Then we have the client: - bad clients believing they can provide the messages themselves - bad clients not prepared to pay for a copywriter - bad clients not prepared to allow the time for a copywriter to do their job So, the problem is bad clients and crappy designers and no-one believes (or realises) they are the problem, unless enough people tell them. What is the solution? Educating clients & designers as much as possible, but even then, ther...

This comment was logged on  http://workshopconsultant.co.uk/running-workshops-equals-more-competition/#comment-17  : This is my reply: Great post again, Eva. This has brought a few things to mind: - they (creative people) need to be reminded that the market (global, local & on-line) is big enough for them and their competitors. - they will already be further down the line of 'delivery', than a fresh faced 'competitor' - so keep going! - they make the course look easy - however that only comes from years of training and experience. A competitor won't realise this initially... therefore... - ... if a competitor has as much passion and dedication as they have to work as hard, then wish them luck! And.. - ... they may create an ally in their industry - someone to share the trials of business and may even be able to work together if one or the other gets involved in big projects. - ultimately, people buy people. Their personality and methodology wil...