Pointers for a new company blog...

Join the @bombingcampaign page on FB & observe the social media advice I'm sharing with Matts new project http://on.fb.me/ihtOaNless than a minute ago via TweetDeckMark Mapstone
markmapstone




A blog is the essence of your brand - the passion, inspiration, motivation and enthusiasm for absolutely everything you do. Including the process of production, fears, competitors and influencers. Make your blog a hub of great resources, that becomes an intersection for your traffic, not a destination where people simply arrive, then leave. Demonstrate your knowledge, post regularly and stay inspired to post by joining similar groups and getting involved in the conversations of others.

In most cases FB has completely negated the need for someone to have a separate website/blog. With half a billion people here, if you consider FB a high street with all that passing traffic, you'd be mad not to set up shop. The downside to setting up a separate blog is you still won't have any traffic.

All social spaces work together, but depending on the need, we need to start fishing where the fish are. For something like you're doing - selling to the public, you need to have a presence in that virtual high street (showing your passion, not selling to people)... Then when people begin showing an interest you can steer them to a more appropriate channel (your blog or website or eBay shop) where you can facilitate sales operations.

- Facebook to show your passion
- Blog / website / shop to sell
- Twitter to connect with people outside your immediate social circle to expand your knowledge & network
- somewhere to house your medias (Eg Flickr) & connect with peers & influencers.

Use FB & Twitter to find people / venues in your area that would be happy to hang some of your prints.

Forget the customisation idea (hard to accept, I know)... but customisation and design just strokes our own 'control' ego... the punters don't care about it. Focus energy on creating amazing content and interacting with as many like-minded & interested people as possible :)

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